Shining a spotlight on COPD - raising awareness through media workshops

World COPD Day 2025: 19 November

Chronic obstructive pulmonary disease (COPD) is the third leading cause of death globally, yet the condition is relatively unknown and often underprioritized and underfunded. This is despite the fact that over 3.5 million people die from COPD each year - equivalent to the cumulative death toll from a plane crashing with 400 passengers every hour.

The theme for this year’s World COPD Day is "Short of breath, think COPD", aiming to raise awareness about COPD and promote early diagnosis and effective management. Earlier diagnosis and treatment results in better clinical outcomes, including improvement in symptoms, lung function, and quality of life.

Thematic Collection

Chronic Respiratory Diseases - time for action

One factor that influences levels of public awareness on different health issues is the amount of media coverage the topic receives. COPD is rarely reported in the media and the stories of those living with this common, serious condition often remain untold.

This article describes an initiative to increase knowledge and understanding of COPD among journalists from major media outlets.