Storytellers generate ideas for raising diabetes awareness in India

The Diabetes Storytelling Lab produced eight innovative ideas, two of which received funding. Now, Lab participants are working to bring their ideas to life.

For four weeks, more than 40 storytellers and healthcare representatives gathered online to explore ideas for creative communication products to improve diabetes awareness in India. They were selected for their qualifications and enthusiasm, taught innovation methodology, and inspired by guest speakers including Dr Anil Kapur, Chairman of the World Diabetes Foundation, Rohit Gandhi, journalist and filmmaker, and Rhea Lobo, TB activist and journalist. 

The result of all that input and effort? Eight innovative ideas for harnessing storytelling to address India’s enormous diabetes burden. 

On October 16, the Diabetes Storytelling Lab concluded with pitches from eight teams consisting of three to five participants. The pitches explored how diabetes has become a persistent health challenge in India, and then proposed a variety of innovative ideas for addressing it.