Get the Conversation to Cancer: #Dukutober Challenge Accepted

While breast cancer has a high media profile in many parts of the world, the concept of breast health is still taboo in numerous communities. This was the reason that the Zambian Cancer Society (ZCS), created the “Duku Challenge”. Across Zambia, men and women were asked to wear a head scarf, called a Duku, as a show of solidarity with breast cancer survivors. This has now become an annual October event with multiple on and offline events, including sharing information and survivor stories, engaging with businesses and encouraging early detection. The events take place over the month, hence the combination of words Duku and October into Dukutober.