World Cancer Day 2025 - The campaign

THE NEW WORLD CANCER DAY THEME 2025-2027 “UNITED BY UNIQUE” PLACES PEOPLE AT THE CENTRE OF CARE AND THEIR STORIES AT THE HEART OF THE CONVERSATION.

Cancer is more than just a medical diagnosis — it’s a deeply personal matter. 

Behind every diagnosis lies a unique human story - stories of grief, pain, healing, resilience, love and more. That’s why a people-centred approach to cancer care that fully integrates each individual’s unique needs, with compassion and empathy, leads to the best health outcomes.  

The campaign will explore different dimensions of people-centred cancer care and new ways of making a difference. It will offer a three- year journey from raising awareness to taking action.  

Every experience with cancer is unique and it will take all of us, united, to create a world where we look beyond the disease and see the person before the patient.

This World Cancer Day, let's come together to rewrite the future of cancer care - one where the needs of people and communities come first.

#UnitedByUnique