BMJ Global Health, Global Healthcare Information Network CIC
Universal access to essential health information: accelerating progress towards universal health coverage and other SDG health targets
Publication
10 Apr 2025
WHO Regional Office for Europe
11 Sep 2019
PRIME (the Preventable Risk Integrated ModEl) is a free and easy to use scenario modelling tool that generates estimates of the number of lives that can be saved by policies that change patterns in diet, physical activity, tobacco and alcohol for a given population. It doesn’t require any special software as it is built into a regular Excel spreadsheet. PRIME was developed by researchers at WHO Collaborating Centre on Population Approaches for NCD Prevention at the University of Oxford and disseminated via WHO Regional Office for Europe for the use of Member States and other stakeholders.