NCD Hard Talks webinar: Take as prescribed. How behavioural science can support medication adherence for NCDs

In this session we will hear from distinguished experts who will share insights into the behaviours associated with NCD medication adherence. Speakers will highlight challenges at different levels of the system: patient, practice and programme; and will reflect on factors that influence behaviour: psychological, social, and environmental. Moving from theory to practice, we will challenge panellists and the audience to identify realistic solutions for application on the ground.