Selling a sick future: countering harmful marketing to children and young people across risk factors and NCDs

Commercial marketing threatens human rights and is a major factor behind the global rise of NCDs – which cause 41 million deaths annually (74% of global mortality), with rising rates among children and young people in countries of all resource levels. In this policy report, we call on national policymakers to urgently enact comprehensive, robust regulation to protect children and young people from being targeted by and exposed to harmful commercial marketing, ideally extending to banning all forms of marketing of unhealthy products that can reach these groups, including in and outside of child-specific environments.