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Country Stories
Storytellers generate ideas for raising diabetes awareness in India
India
World Diabetes Foundation | 08 Nov 2021
The Diabetes Storytelling Lab produced eight innovative ideas, two of which received funding. Now, Lab participants are working to bring their ideas to life.
For four weeks, more than 40 storytellers and healthcare representatives gathered online to explore ideas for creative communication products to improve diabetes awareness in India. They were selected for their qualifications and enthusiasm, taught innovation methodology, and inspired by guest speakers including Dr Anil Kapur, Chairman of the World Diabetes Foundation, Rohit Gandhi, journalist and filmmaker, and Rhea Lobo, TB activist and journalist.
The result of all that input and effort? Eight innovative ideas for harnessing storytelling to address India’s enormous diabetes burden.
