The WHO’s dialogues with the private sector for a meaningful and effective contribution to the implementation of national responses for the prevention and control of NCDs in order to reach SDG target 3.4 on NCDs, while giving due regard to managing conflicts of interest.  The objective of these dialogues is to support governments in implementing their commitment made in paragraphs 43 and 44 of the 2018 Political Declaration on NCDs (resolution A/RES/73/2), in particular by:

Encouraging economic operators in the area of alcohol production and trade, as appropriate, to contribute to reducing harmful use of alcohol in their core areas, taking into account national religious and cultural contexts. 

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