Campaigns

SmokeFree

Member State

Switzerland

Regions
European Region
17 Oct 2018
In February 2015, the Federal Office of Public Health (FOPH), together with cantons and NGOs, launched the tobacco prevention campaign “SmokeFree. I am stronger.” The primary aim was to support smokers as they made the transition to a smoke-free life. At the same time, the intention was to establish the concept of not smoking as the norm in society. The campaign, which maintained a public presence from 2015 to 2017, was flanked by a number of sub-projects and partner projects.

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