In February 2015, the Federal Office of Public Health (FOPH), together with cantons and NGOs, launched the tobacco prevention campaign “SmokeFree. I am stronger.” The primary aim was to support smokers as they made the transition to a smoke-free life. At the same time, the intention was to establish the concept of not smoking as the norm in society. The campaign, which maintained a public presence from 2015 to 2017, was flanked by a number of sub-projects and partner projects.
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