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Effectiveness of large pictorial health warnings on tobacco packages: A review of the global evidence


WHO Regional Office for the Eastern Mediterranean

17 Oct 2018
This report presents research evidence on the effectiveness of large pictorial warnings on tobacco product packaging. It is intended to assist policy-makers and key stakeholders in adopting strong, evidence-based tobacco product packaging and labelling measures, in accordance with Article 11 of the WHO FCTC and its guidelines.
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